Here is another tool that can be used to format and partition USB flash drive in Windows OS.
Download here:
https://s3.amazonaws.com/Tabernus_Public_Folder/hp_usb_disk_storage_format_tool.exe
Double click to install it - Need to run 'As an Administrator'
Video here:
https://www.youtube.com/watch?feature=player_embedded&v=UeygV4m49-Q
- Use FAT32 File System for most USB flash drive.